Sass and Bide Fashion Label
About Sass and Bide Fashion Label
Sass and Bide is the combination of two Aussie girlfriends Sarah-Jane Clark (Sass) and Heidi Middleton (Bide) who decided follow a lifelong dream. First step was to set up a stall in the famous Portobello Road Markets in London. Heidi is known to be the brain child behind the innovative design, while Sarah-Jane’s was known for her extraordinary sense of style. They achieved relatively instant success in the markets and decided in 1999 to return to Australia for the new millennium. Basing themselves in Sydney, it was not long before Sass and Bide achieved a strong underground following known for their unmistakable two inch zip and flattering fit of the now, world famous Sass and Bide East Village Jean.
Skip a couple of years ahead to 2001 and we see the girls launch their first seasonal collection ‘Lady Punk’ in Mercedes Benz Fashion Week Sydney. Not surprisingly, Sass and Bide clothing received raving reviews both nationally and internationally. Skip two years later again and we see Sass and Bide landing on the Catwalks of New York. So basically, it’s that simple – all you need to do to get the success of Sass and Bide is create a massive global following of ‘fashionistas’ who adore your clothing creations and dominate the female fashion world within a matter of a few years!
Sass and Bide is now stocked in 22 countries worldwide from Australia to Scandinavia to Lebanon to Puerto-Rico to Korea. Sass and Bide boutique stores now exist in Sydney and Brisbane, as well as being stocked at David Jones. In September 2007, Sass and Bide released lingerie, collaboration with Lovable, and are soon to release accessories such as Sass and Bide sunglasses. Sass and Bide actually have two boutique label names - S and B which is targeted to the younger market (but not restricted too that class of course!), and Sass and Bide self titled - the original boutique label.
Check out the latest fashion season offerings from Sass and Bide now.
