About Ksubi Fashion Clothing Label (formally Tsubi)

The story of Australian designer fashion label Tsubi began in 2001, marking the start of a youth culture street wear brand. The Tsubi fashion range became hot property amongst boutique shops throughout Australia with the tsubi distressed denim jeans with the trademark dice + + , tsubi buttons, tsubi stitching pattern, and unique tsubi brand writing becoming the latest fashion trend. The Tsubi designer range was founded by George Gorrow (current designer of menswear for clothing brand Insight), Dan Single (currently the member ‘Dangerous Dan’ of house music artists The Gang Bang Dj’s who recently released their debut album Light Sound Dance’ through Modular Records), and Gareth Moody (also founder of Chronicles of Never Jewellery). Since the success of Tsubi denim jeans, the brand has branched out into other avenues such as Tsubi tshirts, tsubi female clothing and more recently by releasing a Tsubi sunglasses range and Tsubi Jewellery range for males and females.

The success of Tsubi has led to the opening of four boutique Tsubi shop fronts. Three Tsubi stores are located in Australia (two in Sydney in Paddington and Bondi, and one in Armadale, Melbourne), and one Tsubi boutique is opened in Manhattan, New York. However, with all the success of creating a subculture fashion label with worldwide popularity, Tsubi has had it’s fair share of problems. In 2006, the Tsubi clothing label was to be no more, after American shoe label Tsubo sued them for a trademark infringement. Cutting a long story short, the case was settled out of court after Tsubo agreed to allow Tsubi to keep it’s name within Australia, yet change it to Ksubi (but still pronounced the same) for international markets.

This has led to Tsubi fashion being rebranded as Ksubi throughout its retail stores across the globe. Ultimately, it doesn’t make sense to operate under two different labels which in the end, are the same brand! Tsubi or Ksubi is now a reputable Australian fashion label which features in magazines and fashion shows throughout the world. Whether releasing a new Ksubi winter range or new Ksubi summer range, watch as the world turns their heads to analyse the new ksubi black skinny leg jeans or latest black sunglasses!

For the latest range of Ksubi Sunglasses, jeans, tshirts and other clothin click here