Fashion Review Australia

About Alice McCall Clothing Label

Australian fashion label Alice McCall only started in 2004 after being on show at Mercedes Benz Fashion Week. Although Alice McCall Fashion is young, the label has already established itself as a top boutique designer brand, and it’s easy to see why. Alice McCall (the designer) is a gifted woman with over a decade of experience. Alice McCall began her career in the London fashion scene as a stylist and designer, working throughout the years with the likes of Natalie Imbruglia, Kelis, Destiny’s Child, Blondie, and working with international fashion labels Levi’s, Nike and make-up label Rimmel. Alice first started her career spending two years at MTV in London, working at various photo shoots for various magazines (such as Dazed and Confused), as well as tv shows and fashion parades. Alice McCall image and style obviously caught the eye of the fashion world after she was head hunted by Fashion Label Buddhist Punk to design the womens 2002 collection. Before this break-through, Alice McCall designed one-off custom silk tops and vintage style dresses for top boutique shops in London such as Wink, Euphoria, and Pinneal Eye. Alice McCall clothing soon took of after the likes of Kate Moss and Katie England began wearing her creations. This was the ultimate turning point for Alice McCall becoming a fashion designer, and not just a fashion stylist.

However the story does not end there! Alice McCall was then again head hunted by top Australian fashion designers Heidi Middleton and Sarah Jan Clarke, the co-founders of designer fashion label Sass and Bide in 2003. This led to Alice McCall returning back to Australia. Alice then progressed to work in London Fashion Week and New York Fashion week for Sass and Bide before the ultimate launch of Alice McCall fashion in 2004 at the Mercedes Benz Fashion Week. This story of stylist come internationally acclaimed fashion designer is not only inspirational to budding designers, but also demonstrates that hard work combined with talent will pay off. Alice McCall is most definitely trading under her own name, and funnily enough, is competing against some of her old employees. Sass and Bide should watch out because Alice McCall is taking off around the world at an extraordinary pace. The clothing is fun, vintage, retro, modern, and most importantly popular. Whether you’re a fan of an Alice McCall topsy turvey top, Alice McCall grey bellini top or Alice McCall wishing chair belt, there is most definitely diversity within her collection that appeals to all girls, ladies and woman alike…

More recent news relating to Alice McCall is the spin-off release of Alice McCall Clothing label ‘Gracie’ which will be exclusively sold at General Pants Co througout Australia. Gracie is said to have a more vintage, fun young feel with a more affordable price tag. The release of Gracie clothing highlights the success and popularity of Alice McCall Clothing amongst all female age brackets. Fashion Review Australia can’t wait to see what is next for this exciting Australian fashion designer.

View the latest fashion range from Alice McCall on Fashionreview.com.au now! Alice McCall Fall Fashion ‘Call of the Wild’ and Spring Season ‘Welcome to the Dollhouse’.